Murray LA, a San Luis Obispo–based landscape architecture firm, partnered with Caston to create a website that reflects their artistry, precision, and connection to place. Their previous site didn’t capture the scale or detail of their work, so Caston designed and developed a modern, image-driven platform that highlights Murray LA’s award-winning projects and design philosophy. The clean layout, intuitive navigation, and immersive visuals give visitors a clear sense of the firm’s expertise and the environments they shape across California. Complementing the design, Caston photographed multiple Murray LA projects to build a cohesive visual library that communicates their craftsmanship and style.

To ensure the new site performed as beautifully as it looked, Caston executed a targeted SEO strategy focused on key terms like “landscape architecture San Luis Obispo” and “California landscape design.” On-page optimization, metadata improvements, and local SEO enhancements helped Murray LA climb regional search rankings and attract more qualified leads from developers, architects, and homeowners. The result is a refined, high-performing website that positions Murray LA as one of the premier landscape architecture firms on the Central Coast.