Summers Wood Flooring, a trusted Bend, Oregon–based company with over 70 years of experience, partnered with Caston to modernize their online presence and strengthen their position as Oregon’s leading hardwood flooring expert. Caston designed a refined, easy-to-navigate website that highlights the company’s legacy, craftsmanship, and full range of services—from installation and refinishing to custom design. The site’s clean aesthetic and professional photography showcase the beauty of Summers’ work while reinforcing their long-standing reputation for quality.

To match the new design with digital performance, Caston implemented a targeted SEO strategy focused on high-intent search terms like “hardwood flooring Bend Oregon” and “floor refinishing experts Oregon.” Enhanced metadata, localized content, and Google Business optimization helped Summers Wood Flooring rise in search rankings and attract more qualified leads. The result is a modern digital presence worthy of the state’s most respected name in wood flooring.