Mackeson Advisory – Financial Advisory Website
BEND, OR
Scope
— Branding
— SEO/AI
— Web Design
— Web Development
— Type & Color
— Collateral Design
Mackeson Advisory, a financial advisory firm in Bend, Oregon, partnered with Caston for a complete rebrand, a new website, and an extensive SEO strategy. They needed a brand that reflected the care they bring to clients and a digital presence that would help prospective clients find them. Caston developed a new brand identity, including a logotype, logo mark, and color palette, and applied it across a polished, user-friendly Squarespace website.
Search performance has been central to the project. We implemented schema markup and FAQ content at launch. We continue to manage Mackeson's SEO through regular blog content, Google Business Profile posts, homepage testing, and optimization for AI search tools. The result is a cohesive brand and a growing search presence that help Mackeson stand out in a competitive financial services market.
Mackeson Advisory – Financial Advisory Website
BEND, OR
— Web Design
— Web Development
— Type & Color
— Collateral
Scope
Mackeson Advisory, a financial advisory firm in Bend, Oregon, partnered with Caston to elevate their brand presence and modernize their client-facing materials. They needed a new website, refreshed collateral, and an SEO strategy to better connect with prospective clients and clearly communicate their expertise and services.
Caston designed and developed a polished, user-friendly website that reflects the firm’s professionalism and approachable style, while also optimizing it for search performance. We also updated key marketing collateral to create a cohesive brand identity, helping Mackeson Advisory stand out in a competitive financial services market and better engage their clients both online and offline.
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