Lemon Drop Salon, a modern salon based in Bend, Oregon, partnered with Caston to refresh their brand and establish a strong digital presence that matched their vibrant, creative personality. Caston developed a new visual identity—from logo and color palette to typography—that captures the salon’s approachable, confident style. Building on that foundation, Caston designed and developed a sleek, user-friendly website that highlights Lemon Drop’s services, stylists, and atmosphere. Professional photography brought the brand to life, showcasing the salon’s welcoming space and the artistry behind every cut and color.

To amplify visibility, Caston implemented a local SEO strategy focused on high-value search terms like “Bend Oregon hair salon,” “Balayage Bend,” and “women’s haircut Bend.” Through optimized site structure, metadata, and Google Business integration, Lemon Drop quickly gained stronger placement in local search results. The new brand and website not only elevated the salon’s image but also drove measurable increases in online bookings and new client inquiries—solidifying Lemon Drop Salon as one of Bend’s top destinations for modern hair design.