Beamworks, out of Bend, Oregon, handcrafts custom wood box beams, mantels, and decorative paneling—and wanted a website that truly reflected the artistry and technical precision built into each piece. Caston led a full redesign that emphasizes the tactile beauty and customization available through Beamworks’ offerings. From a visually immersive product catalog (including cedar and oak box beams, metal beam straps, and interior wood paneling) BEAMWORKS+1 to a responsive layout suited for builders, architects, and homeowners, the site now serves as both a showcase and conversion engine. The crafted imagery, texture close-ups, and project galleries help potential clients visualize how Beamworks’ work fits within real spaces.

To drive qualified traffic and increase sales inquiries, Caston also executed an SEO strategy tailored to Beamworks’ niche and geographical strengths. Keywords such as “custom box beams,” “decorative wood beams,” “faux beams Bend Oregon,” and “architectural wood box beams” were strategically integrated into page content, meta tags, and blog-style articles. Local SEO enhancements—Google Business profile optimization, location-specific landing pages, and schema markup—boosted visibility for searches in Central Oregon and beyond. As a result, Beamworks saw increased rankings for targeted terms, a boost in organic site traffic, and more inbound leads from designers and homeowners looking for custom beam solutions nationwide.