Crabtree Architecture + Design is a prominent Bend-area firm known for bespoke homes, commercial spaces, accessory dwelling units, and multi-family projects. When Caston teamed up with them, Crabtree’s existing online presence didn’t fully convey the depth of their design capabilities or the beauty of finished projects. Caston delivered a fresh, visually rich website that places their architectural work front and center. Through high-quality photography (interiors, exteriors, details) integrated into a modern gallery and project pages, visitors can immediately experience Crabtree’s design vision. The new site also enhanced clarity of services, improved navigation, and reinforced Crabtree’s brand as a thoughtful, client-centric architecture studio.

To support visibility and growth, Caston rolled out an SEO campaign tailored to architecture and design searches in Central Oregon and beyond. Strategic keyword research (e.g. “custom architecture Bend Oregon,” “modern ADU design Central Oregon”), on-page optimization, internal link structuring, and local SEO tactics (Google Business, geo-targeted pages) helped Crabtree rise in search results for prospective clients seeking architectural design. As a result, the firm’s inbound leads increased, and the website more accurately reflects the high caliber and creativity of Crabtree’s work.